The Standard of Excellence
CERTIFIED FINANCIAL PLANNER™ certification is the standard for financial planning. CFP® professionals meet rigorous education, training and ethical standards, and are committed to serving their clients' best interests today to prepare them for a more secure tomorrow.
Public Awareness Campaign
It's Gotta Be a CFP®
CFP Board launched the second year of our "It’s Gotta Be A CFP®" public awareness campaign to increase awareness of the CFP® certification mark and the importance of working with a CFP® professional.
Check out the campaign toolkit for resources CFP® professionals can share with their clients and prospects.
Career Resources
GUIDE TO FINANCIAL PLANNING CAREER PATHS
The CFP Board Center for Financial Planning created this comprehensive workforce development guide, Financial Planning Career Paths: Building More Sustainable and Successful Businesses, to help firms recruit, onboard, train, develop and retain the next generation of financial planners.
Our Impact
EVOLVE 23
EVOLVE 23 tells the story of a year of powerful change at CFP Board that set the course toward a vibrant future for the financial planning profession.
Read about the tremendous impact CFP® professionals have on the lives of Americans as well as programs and resources that are advancing the profession and delivering value to CFP® professionals.
CERTIFIED FINANCIAL PLANNER™ CERTIFICATION
WHY CFP® CERTIFICATION
Earning your CFP® certification helps you enjoy a rewarding career and improve people's financial security. Hear about the opportunities and benefits of getting certified.
LEARN & GROW
Anyone can call themselves a financial advisor. Only those who have met the standard of excellence in financial planning can call themselves a CFP® professional.
Serving the mission
ADVANCING THE PROFESSION TO BENEFIT THE PUBLIC
CFP Board Center for Financial Planning was founded to create a more diverse and sustainable financial planning profession, so that every American has access to competent and ethical financial planning advice.
Scholarships
$1.6M+
in scholarships awarded to cultivate the next generation of financial planners
Knowledge
150+
leading academics, researchers, & practitioners convened at Academic Colloquia events
Diversity
320+
thought leaders convened for the 6th annual Diversity Summit
Plan with Confidence
Partner with an experienced, knowledgeable CFP® professional who’s committed to CFP Board, as part of their certification, to putting your best interests first — so you can be confident you’re on the path to a secure future. Our public campaign website can help you find who you need.