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Career & Growth

Market Yourself

Take advantage of tools and resources to market yourself to new clients and firms, as you build public awareness of CFP® certification as the standard of excellence in financial planning.

Leverage the CFP® Marks

Congratulations on earning your CFP® certification! Learning to properly use the CFP® marks can help you get the word out, build your reputation and set you apart from other financial planners.

More on using the CFP® marks
Stay Visible

Your Public Profile

Your public profile is a great way to stay visible among consumers, peers, and firms. It can be displayed through the "Find a CFP® Professional" search tool on our Let's Make a Plan website. Take a few minutes to ensure your profile is complete and up-to-date.

Find Resources for Your Clients

Find resources for educating your clients about the benefits of financial planning and working with a CFP® professional.

Raising Public Awareness

View the latest public awareness campaign, which has helped to raise total awareness of CFP® certification among the public and consumers. We also offer a toolkit of resources and materials that you can share with others to help promote CFP® certification with your own clients and networks.

 Order CFP® Certificates & Merchandise

Log in to your CFP Board account to stock up on marketing materials and to order a copy of your certificate (note that CFP® professionals now have access in their CFP Board account to a digital certificate that you can add to your email signature, website and social media accounts). You can also order merchandise to show off your CFP® certification to friends, family and clients.

More about CFP® Professional Merchandise