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Career & Growth

Market Yourself

Take advantage of tools and resources to market yourself to new clients and firms, as you build public awareness of CFP® certification as the standard of excellence in financial planning.


Congratulations on earning your CFP® certification! Learning to properly use the CFP® marks can help you get the word out, build your reputation and set you apart from other financial planners.

Announce your accomplishment using our sample news release template (Login required).

More on using the CFP® marks
Stay Visible

Your Public Profile

Your public profile is a great way to stay visible among consumers, peers, and firms. It can be displayed through the "Find a CFP® Professional" search tool on our Let's Make a Plan website. Take a few minutes to ensure your profile is complete and up-to-date.

Communicate Your Expertise

Your Digital Certificate

CFP Board provides a free, digital certificate of your CFP® certification accomplishment, issued through our partner, Accredible. Once you are certified, you will be sent a link to your digital certificate — and be able to access it in your CFP Board Account Dashboard.

You can share your certificate on LinkedIn, add it to your email signature, embed on your website, and more.

50th Anniversary Book Cover

50TH Anniversary Book

NEW! To commemorate the 50th anniversary of CFP® certification, CFP Board has published The First 50 Years of CFP® Certification: The Standard for Financial Planning, written by Michelle Kruger, Ph.D., CFP®. Filled with memories and forward-looking insights from individuals who helped lead the CFP® certification’s development over the years, the book is now available for purchase from the CFP Board store.


Proudly display your CFP® certification with a custom frame. Designed for CFP® professionals, eco-friendly frames are custom made for CFP® certification certificates and feature black and gold double matting embossed with the CFP® marks.

Available in two finishes and two sizes to fit large or small certificates.

Want to showcase your certification at home and at the office? Need a smaller certificate? Order additional CFP® certification certificates in two sizes through your CFP Board account.

Browse custom frames

Order certificates
Marketing Bundle Image

Marketing Bundle

Grow your business and show your clients what you can do for them with marketing materials from CFP Board.

Designed to complement the “What is the CERTIFIED FINANCIAL PLANNER™ Certification?” brochure, the “Market Yourself” bundle has everything you need to share your credential with prospective clients and put their minds at ease. The bundle includes a brochure holder with a business card slot and an assortment of promotional giveaways that remind your clients “It’s Gotta Be a CFP®.” Brochures sold separately.

Buy Now

Raising Public Awareness

View the latest public awareness campaign, which has helped to raise total awareness of CFP® certification among the public and consumers. We also offer a toolkit of resources and materials that you can share with others to help promote CFP® certification with your own clients and networks.

 Order Certificates & Merchandise

Log in to your CFP Board account to stock up on marketing materials and to order a copy of your CFP® certification certificate (note that CFP® professionals now have access in their CFP Board account to a digital certificate that you can add to your email signature, website and social media accounts). You can also order merchandise to show off your CFP® certification to friends, family and clients.

More about CFP® Professional Merchandise