Initiatives
Increasing Awareness
CFP Board is always working to raise awareness of the value of CERTIFIED FINANCIAL PLANNER™ certification among the public. These efforts help demonstrate how a CFP® professional is a client's trusted partner, providing confidence today and a more secure tomorrow.
Public Awareness Campaign
Watch The Latest Ad
Life is full of questions and it’s important to know the right ones to ask. Whether it’s your bungee instructor or your financial advisor, working with professionals you can trust is key. The new CFP Board 2023 Public Awareness Campaign focuses on the most important question you should be asking when it comes to your finances - “Are you a CFP® professional?”. That’s why - It’s Gotta Be A CFP®.
Campaign ROI
Since 2011, we've invested more than $150 million in our Public Awareness Campaign. That investment continues to pay off.
87%
CFP® Professional Total Awareness
79%
Preference For a CFP® Professional
77%
Would Recommend Using a CFP® Professional
Meet the CFP Board Ambassadors
CFP Board Ambassadors are CFP® professionals who represent CFP Board. They give local voice to our consumer advocacy and are committed to our mission of benefiting the public through competent, ethical financial planning.
Get Noticed By Clients and Employers
Keeping your public profile up to date is a great way to attract opportunities. Take a few minutes to update your profile today!