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Increasing Awareness

CFP Board is always working to raise awareness of the value of CERTIFIED FINANCIAL PLANNER™ certification among the public. These efforts help demonstrate how a CFP® professional is a client's trusted partner, providing confidence today and a more secure tomorrow.

Life is full of questions and it’s important to know the right ones to ask.

The CFP Board 2024 Public Awareness Campaign focuses on the most important question you should be asking when it comes to your finances: “Are you a CFP® professional?”

That’s why It’s Gotta Be A CFP®.

Learn More about the Latest Campaign

Campaign ROI

Since 2011, we've invested more than $150 million in our Public Awareness Campaign. That investment continues to pay off.


CFP® Professional Total Awareness


Preference For a CFP® Professional


Would Recommend Using a CFP® Professional

Meet the CFP Board Ambassadors

CFP Board Ambassadors are CFP® professionals who represent CFP Board. They give local voice to our consumer advocacy and are committed to our mission of benefiting the public through competent, ethical financial planning.

See Ambassador bios

Get Noticed By Clients and Employers

Keeping your public profile up to date is a great way to attract opportunities. Take a few minutes to update your profile today!

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