CFP Board is always working to raise awareness of the value of CERTIFIED FINANCIAL PLANNER™ certification among the public. These efforts help demonstrate how a CFP® professional is a client's trusted partner, providing confidence today and a more secure tomorrow.
Life is full of questions and it’s important to know the right ones to ask. Whether it’s your bungee instructor or your financial advisor, working with professionals you can trust is key. The new CFP Board 2023 Public Awareness Campaign focuses on the most important question you should be asking when it comes to your finances - “Are you a CFP® professional?”. That’s why - It’s Gotta Be A CFP®.
Since 2011, we've invested more than $150 million in our Public Awareness Campaign. That investment continues to pay off.
CFP® Professional Total Awareness
Preference For a CFP® Professional
Would Recommend Using a CFP® Professional
Meet the CFP Board Ambassadors
CFP Board Ambassadors are CFP® professionals who represent CFP Board. They give local voice to our consumer advocacy and are committed to our mission of benefiting the public through competent, ethical financial planning.