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Launched in Fall 2018, CFP Board’s public awareness campaign (PAC) aims to raise the profile of the CFP® certification and financial planning profession among consumers and the general public. Held on August 28, 2018, and led by CFP Board’s management team and media partner, the below webinar describes why CFP Board is running this PAC, the methodology undertaken, the media strategy and the intended audiences. 

The full webinar may also be accessed on CFP Board's Public Awareness page or on its YouTube channel.

visit public awareness page

visit YouTube