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News Release

CFP Board Hires Tom Crowder as New Managing Director, Marketing and Business Development

June 09, 2010
Washington DC, June 10, 2010 — CFP Board announced today that veteran consumer marketing executive Tom Crowder will start work at its Washington, D.C. headquarters on June 14, 2010 as managing director, marketing and business development.


CFP Board created the new “managing director, marketing and business development” position to enhance its mission and efforts to increase public awareness of the CFP® certification brand through marketing initiatives and collaborative efforts with other organizations, including the major firms that hire or interact with CFP® certificants, and growing the number of CFP® professionals available nationwide to meet increased public demand.

Crowder brings senior-level marketing experience to bear in his new role with CFP Board. Over the course of his career, Crowder has helped advertising agency clients and corporate employers raise their visibility, build brands and increase sales. This experience makes him well suited to lead CFP Board's objective of building the CFP® brand as the recognized standard of excellence in personal financial planning.

Certified Financial Planner Board of Standards, Inc. Chief Executive Officer Kevin R. Keller said: “This is an important hire for CFP Board because it builds our capacity to communicate the value of working with a CFP® professional. Tom Crowder’s impressive consumer marketing credentials match-up perfectly with CFP Board’s priorities. We are confident that he will advance the CFP® certification brand as the recognized standard of excellence for personal financial planning.”

Before joining CFP Board, Crowder worked as vice president, marketing at Verizon where he led marketing and communication efforts including the successful launch of Verizon Freedom, Verizon’s bundled product offering cited by key analysts as the future of telecom industry marketing. Prior to joining Verizon, he held senior positions at J. Walter Thompson and other advertising agencies where his programs won many national awards and appeared on Advertising Age magazine’s annual best TV commercials list.

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EDITOR’S NOTE: A high resolution photograph of Tom Crowder is available upon request.