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News Release

CFP Board Appoints Gail Reisman Director of Marketing

March 17, 2013
Certified Financial Planner Board of Standards, Inc. (CFP Board) announced today that it has appointed Gail B. Reisman as Director of Marketing, a newly created position within the organization.

The Director of Marketing position will lead CFP Board’s marketing team and play an integral role in guiding key marketing initiatives, including increasing the number of CFP® professionals, retaining existing CFP® professionals and increasing consumer awareness of CFP® professionals. The position reports to the Managing Director of Marketing and Business Development.

“Gail Reisman brings a unique combination of brand strategy along with online and offline marketing experience to CFP Board,” said Tom Crowder, CFP Board’s Managing Director for Marketing and Business Development. “I look forward to working with her in building on our already strong marketing programs.”

Reisman joins CFP Board after serving as Vice President of Advertising at Brand USA in Washington, D.C., where she led the advertising, promotional and digital efforts of the United States’ official tourism office, including the global, award-winning ”Land of Dreams” campaign. Previously, Reisman spent over a decade at Amtrak in various senior positions. As the Senior Director of Loyalty Marketing, she designed and launched Amtrak Guest Rewards, the company’s first national frequent traveler program, and the associated Guest Rewards co-branded credit card. As the Senior Director of National Advertising she managed all advertising strategy and campaign development for the Amtrak brand nationally and for the highly successful Acela Express business in the Northeast.

Prior to Amtrak, Reisman held successively responsible positions at Philip Morris USA, managing brand teams and their advertising, new-product development and direct marketing efforts. Earlier in her career, Reisman was a Certified Public Accountant and Senior Auditor at Deloitte in Newark, N.J.

“In recent years, we’ve stepped up our efforts to encourage even more financial professionals to seek CFP® certification and cultivate greater brand awareness among consumers,” said CFP Board Chief Executive Officer Kevin R. Keller, CAE. “The addition of this position comes at an exciting time, and we’re confident that Gail Reisman will help guide our marketing team to even greater heights.” 

Reisman earned her MBA from Duke University’s Fuqua School of Business in Durham, N.C., and Bachelor of Science Arts in Accounting and Business Administration from Muhlenberg College in Allentown, Pa.


The mission of Certified Financial Planner Board of Standards, Inc. is to benefit the public by granting the CFP® certification and upholding it as the recognized standard of excellence for competent and ethical personal financial planning. The Board of Directors, in furthering CFP Board's mission, acts on behalf of the public, CFP® professionals and other stakeholders. CFP Board owns the certification marks CFP®, Certified Financial Planner™, CFP® (with plaque design) and CFP® (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.  CFP Board currently authorizes more than 67,000 individuals to use these marks in the U.S.

CONTACT: Dan Drummond, Director of Public Relations P: 202-379-2252 M: 202-550-4372 E: Twitter: @cfpboardmedia