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News Release

New Standards Resource Commission Formed

June 26, 2018

Group will provide guidance to CFP® professionals and firms on Revised Code of Ethics and Standards of Conduct

Certified Financial Planner Board of Standards, Inc. today announced the formation of a Standards Resource Commission to give CFP® professionals and their firms guidance on the new Code of Ethics and Standards of Conduct.

 The blue-ribbon group is comprised of individuals from financial services firms and members of the public. They are responsible for developing resources that will educate CFP® professionals and their firms on the Standards. Specifically, the commission will help with the development of materials such as fact sheets, FAQs, videos, webinars and other documents.

 “This new commission is fundamental to ensuring successful understanding, adoption and compliance with the new Standards,” said Kevin R. Keller, CFP Board’s CEO. “We very much appreciate the work that they will be doing as they help to develop the resources that will provide guidance to our CFP® professionals and their firms.”

A video of Keller announcing the new commission can be found here: 

The members of the commission are:

  • Blaine Aikin, CFP®, Chair; Executive Chairman of fi360 and CEFEX
  • Pamela Banks; Senior Policy Counsel, Financial Services, Consumers Union, the advocacy division of Consumer Reports
  • Pat Daxon, CFP®; Vice President, Wealth, Retirement & Portfolio Solutions, Raymond James
  • Melanie Fein; Founder of the Law Office of Melanie Fein
  • Randy Gardner, CFP®; Educator and Founder, Goals Gap Planning, LLC
  • Linda Leitz, CFP®; Founder of Peace of Mind Financial Planning Inc.
  • Eugene Maloney; Executive Vice President at Federated Investors, Inc.
  • John Pettee, CFP®; Wealth Strategist at Schwab Private Client Investment Advisory
  • Bill Prewitt, CFP®; Founder of Charleston Financial Advisors, LLC
  • Fred Reish; Partner at Drinker Biddle & Reath LLP
  • Peter Richardson, CFP®; Assistant General Counsel at Northwestern Mutual
  • Kevin Ruth, CFP®; Head of Wealth Management and Personal Trust, Fidelity Investments
  • Lori Trawinski, Ph.D., CFP®; Director of Banking and Finance at AARP Public Policy Institute

Certified Financial Planner Board of Standards, Inc. is the professional body for personal financial planners in the U.S. CFP Board sets standards for financial planning and administers the prestigious CFP® certification – one of the most respected certifications in financial services – so that the public has access to and benefits from competent and ethical financial planning. CFP Board, along with its Center for Financial Planning, is committed to increasing the public’s awareness of CFP® certification and access to a diverse, ethical and competent financial planning workforce. Widely recognized by firms and consumer groups as the standard for financial planning, CFP® certification is held by more than 83,000 people in the United States.


Dan Drummond, Director of Communications
Mobile: 202-243-8621