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News Release

CFP Board Statement on SEC Regulation BI and Related Guidance

June 05, 2019

Under new Code and Standards, CFP® professionals abide by a higher standard

The following is a statement from the Certified Financial Planner Board of Standards, Inc. (CFP Board) on the Securities and Exchange Commission’s Regulation BI and related set of guidance for investment advisers. 

“Now that the SEC has issued its Regulation Best Interest rule and related guidance for investment advisers, consumers should know that nearly 85,000 CFP® professionals will be obligated to provide financial advice under a fiduciary standard. 

The fiduciary obligation in CFP Board’s new Code of Ethics and Standards of Conduct (effective October 1, 2019) is straightforward. Drawn from the common law of fiduciaries, it includes a duty of loyalty to place the clients’ interest above their own and the firm’s, a duty of care, and a duty to follow client instructions.  This clear and simple standard – along with the entire Code and Standards – is consistent with CFP Board’s mission to benefit the public. 

Professional standards-setting organizations, such as CFP Board, exist in part to set standards that go beyond those required by the law for the benefit of the public and the profession. Those who comply with CFP Board’s Code and Standards will not be in violation of Regulation BI, or any other existing laws and regulations, by doing so. The new Code and Standards complement, rather than conflict, with the law.

As the marketplace increasingly demands, consumers who work with a CFP® professional can expect to benefit from competent and ethical financial advice.  In the absence of a federal fiduciary standard, the new Code and Standards serves as a North Star for consumers seeking financial advice.”


Certified Financial Planner Board of Standards, Inc. is the professional body for personal financial planners in the U.S. CFP Board sets standards for financial planning and administers the prestigious CFP® certification – one of the most respected certifications in financial services – so that the public has access to and benefits from competent and ethical financial planning. CFP Board, along with its Center for Financial Planning, is committed to increasing the public’s awareness of CFP® certification and access to a diverse, ethical and competent financial planning workforce. Widely recognized by firms and consumer groups as the standard for financial planning, CFP® certification is held by more than 83,000 people in the United States.


Dan Drummond, Director of Communications
Mobile: 202-243-8621