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News Release

Snapshot of Today’s CFP® Professional: High Career Satisfaction, Recommends CFP® Certification to Colleagues

October 29, 2019

Bi-annual survey of CFP® professionals shows support for certification, organization’s initiatives, including building the CFP® certification brand and enforcing its standards

CERTIFIED FINANCIAL PLANNERTM professionals are overwhelmingly satisfied with their career choice as a financial planner, saying that the CFP® certification has a positive impact on their career, according to research released today by CFP Board.

The Survey of CFP® Professionals is conducted every two years to ascertain the views of CFP® professionals about their careers, CFP Board and the financial planning profession. The 2019 survey conducted by Fondulas Strategic Research found that:

  • Satisfaction with financial planning careers remains high as 93 percent are satisfied with their career choice;
  • The CFP® certification is valued as 92 percent of those surveyed are satisfied with their decision to pursue the certification;
  • Nearly 9 in 10 CFP® professionals recommend the certification to colleagues; and
  • 78 percent of CFP® professionals say the certification has directly contributed to their success as a personal financial planner, with 66 percent saying it has also had a positive impact on their income.

“The career of a financial planner has the ability to make a positive impact on people’s lives,” said Kevin R. Keller, CEO of CFP Board. “This survey confirms that the CFP® certification itself is what contributes to a great and highly satisfying career, which is why so many CFP® professionals recommend the certification to their colleagues.”

The survey also found the vast majority of CFP® professionals support CFP Board activities and priorities:

  • 91 percent rate as highly important CFP Board’s work to build and promote the CFP® certification brand;
  • 90 percent rate as highly important CFP Board’s work to enforce the standards for use of the certification;
  • Additionally, more than 9 out of 10 CFP® professionals said they were confident that they had or will have taken steps to be compliant with the new Code of Ethics and Standards of Conduct, which took effect October 1;
  • In a new question asked for this survey, nearly 7 out of 10 CFP® professionals also said that it is important for CFP® professionals to provide pro bono, no-strings-attached financial planning services to people in need.

Survey Methodology

Conducted by Fondulas Research, this survey uses the repeated methodology from surveys in 2017, 2015 and 2013. A random sample of CFP® professionals were selected and surveyed by phone between July and August 2019, which produced 800 completed surveys. The sampling error is +/- 3.5 percent at the 95 percent confidence level.

about cfp board

Certified Financial Planner Board of Standards, Inc. is the professional body for personal financial planners in the U.S. CFP Board sets standards for financial planning and administers the prestigious CFP® certification – one of the most respected certifications in financial services – so that the public has access to and benefits from competent and ethical financial planning. CFP Board, along with its Center for Financial Planning, is committed to increasing the public’s awareness of CFP® certification and access to a diverse, ethical and competent financial planning workforce. Widely recognized by firms and consumer groups as the standard for financial planning, CFP® certification is held by more than 89,000 people in the United States.


Karen Grajales
Communications Specialist