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News Release

CFP Board Issues New Guides for CFP® Professionals on Duty of Care, the Financial Planning Process, Managing Conflicts of Interest

February 09, 2022

Certified Financial Planner Board of Standards, Inc. has released three new guides to help CFP® professionals uphold the Code of Ethics and Standards of Conduct (Code and Standards) in their practices. The guides cover topics such as satisfying the duty of care when providing financial advice, the 7-step financial planning process and managing material conflicts of interest.

“These guides are the most recent additions to our compliance resource library designed to educate financial planners who are committed to putting their clients’ best interests first,” said CFP Board CEO Kevin R. Keller, CAE. “The guides were developed with our Standards Resource Commission and provide guidance that financial planners can use to become trusted advisors, provide clients with confidence and make a positive impact in people’s lives.”

Each guide breaks down specific elements of the Code and Standards and how a CFP® professional can meet their duties. More information on each guide:

More compliance resources, including FAQs, videos, fact sheets, case studies and other guidance resources to help CFP® professionals understand and comply with the Code and Standards, can be found at

about cfp board

CFP Board is the professional body for personal financial planners in the U.S. CFP Board consists of two affiliated organizations focused on advancing the financial planning profession for the public’s benefit. CFP Board of Standards sets and upholds standards for financial planning and administers the prestigious CERTIFIED FINANCIAL PLANNERTM certification — widely recognized by the public, advisors and firms as the standard for financial planners — so that the public has access to the benefits of competent and ethical financial planning. CFP® certification is held by nearly 100,000 people in the U.S. CFP Board Center for Financial Planning addresses diversity and workforce development challenges and conducts and publishes research that adds to the financial planning profession’s body of knowledge.


Joseph Feese
Director of Public Relations
X: @CFPBoard