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What is Financial Planning?

Career Opportunities

The U.S. Labor Department reports that jobs in financial planning are expected to grow faster than average, at a rate of 13% through 2032. Even better, Financial Advisor was ranked #6 in Best Business jobs by U.S. News and World Report in 2023.

A Range of Opportunities 

Financial planning is growing as a profession, and the field offers a wealth of career opportunities. Personal financial advisors guide their clients through comprehensive planning covering all aspects of their financial lives. Whether it’s helping a client invest to pay for college, or build a solid investment portfolio to approach their retirement years with confidence, as a financial advisor you’ll help people reach their financial goals. Financial Advisor ranks in the top ten of best business jobs, and there are also many other career routes you can pursue in the field.

Working in financial planning can mean finding a job at a large bank or credit union, a nationwide wire house, or at a small independent firm. You can develop your own niche focusing on one area of planning, move into the academic field as a professor or researcher, or even start your own company. With so many different opportunities, you can find just the right fit for yourself.


As you start looking at opportunities in financial planning, here are some questions you’ll want to consider asking:

  • What kind of work will you be doing?
  • What’s the scope of the financial planning work at the company? Does the firm have a financial planning philosophy?
  • What is the onboarding process for new hires and what is the career path for a financial planner?
  • What does a typical week look like for someone in the role you’re interested in?
  • How does the company communicate their value to clients?
  • Will you be part of a team or expected to function on your own? What opportunities are available to learn from or work side-by-side with other advisors?
  • How is the salary structured—a base salary, commission, or combination of both?
  • Will you be working directly with clients, or behind the scenes? What percentage of your role involves direct work with clients? How much time will be spent developing and presenting financial plans?
  • What professional development opportunities will be available? Does the organization offer support while you work towards (or reimbursement for) CFP® certification?

Asking key questions is the first step in determining whether an opportunity is a good fit and if it’s on the path to your career goals.

You can find more information about the financial planning field and even start applying for jobs today at the CFP Board Career Center.

 Career Guide

Check out our comprehensive Guide to Careers in Financial Planning that provides students, recent graduates and career changers with information on starting and sustaining successful financial planning careers.

Download the Guide