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Leadership & Staff

Jason Gudenius

Managing Director, Workforce

Jason Gudenius was named CFP Board’s Managing Director, Workforce in September 2023. In this role, he leads CFP Board’s Talent Pipeline, Future Financial Planner and Student Engagement initiatives.

Prior to this role, Jason served as CFP Board’s Director of Marketing for 6 years, focused on increasing access to, and the diversity of, competent and ethical financial planners. Under Jason’s leadership, CFP Board developed and executed extensive marketing and engagement programs supporting tens of thousands of candidates pursuing CFP® certification.

Prior to joining CFP Board in 2017, Jason served as Managing Director, Account services for Marketing General Inc. (MGI), an agency focused on professional membership and certification growth. His responsibilities included client strategy, new business development, account team training, and oversight of program execution.

Jason holds a Bachelor of Science degree in Marketing from the University of Maryland, College Park and a Certified Direct Marketer (CDM) certification from Virginia Commonwealth University.